There’s an unlimited source of net profit for every MSP owner in the UK. Here’s how to access it
This is the MSP Mastermind. It’s about growing your net profit; solving your staff & operational issues…
and creating a business that thrives when you’re not there
Hello, I’m Paul Green, one of the UK’s leading MSP marketing experts.
I’ve worked closely with MSPs for more than three years now. And I’ve noticed a worrying trend that’s afflicting thousands of UK MSP owners.
These are business owners who on the surface have great businesses. The kind of businesses that others in the profession admire from a distance. They’re well run and profitable.
But there’s a price to pay for this. Because underneath the calm on the surface, the business is riddled with constant, never ending problems. Staff; recruitment; controlling the chaos; getting techs to follow processes; attracting new clients; trying to grow monthly recurring revenue (MRR); etc etc…
The net effect, is that the business requires an enormous amount of time and energy to keep it running at such a high level of quality. Am I describing your MSP?
There are several different layers of MSP ownership.
Some owners are stuck doing technical work 5 days a week, 50 weeks a year.. They are working their way towards the inevitable breakdown or major health scare. And don’t even get me started on them personally doing a “small favour” for a pesky client, at 8pm on a Sunday evening…
Others have escaped the worst extreme of the intense support demands. But the business still desperately needs them every day. In effect, they have created a prison of their own design… and have then locked themselves inside.
And then there are those who have figured out how to run the business at a higher level. But because they have so many clients and staff , there’s always something that’s falling over somewhere.
In fact, far too many MSP owners – even the successful ones – still suffer from these three core problems.
1) Not enough personal reward
Your business might churn out a good level of net profit (and therefore personal income for you). But it’s not as efficient as it could be. And there’s a good reason for that…
2) Little time to sweat your assets
All your work time is taken up keeping the business running well. So you have virtually no time to get better at winning new clients, growing your MRR, etc. And the knock on effect of this is…
3) Low amounts of personal time
Even if you only do a restricted amount of technical work these days, the business still seems to suck much of your life and energy from you. Your family are desperate for this to change…
There is another way. And I want to help you find it
You see, I’m working with a small, hand picked group of MSP owners right now who are battling against this horrifying trend.
They’re generating lots more net profits. Taking more personal income out of the business. And taking more time off because they have fewer staff problems and client demands to deal with.
Many of them are even taking more than one holiday a year! (interestingly, those that do have lots of holidays typically see their businesses grow faster… that’s not by chance; the two things are totally connected)
So what are these business owners doing differently to you? Simple. They are regularly stepping back, and spending a little time working ON the business instead of just IN in (in it = technical work and the dreaded “admin”).
"The biggest benefit for me is to engage with other MSP owners in the spirit of helping each other.
"It’s the only place I’ve been where I have been able to engage with other MSP owners and share in their successes."
MSP Mastermind is carefully designed to improve these critical 8 core pillars of your business
Create an unlimited tap of new clients
You’ll discover exactly how to get new clients, any time you want them. You just turn on the “new client tap”.
This is about building multiple audiences of prospects using your website, Facebook and LinkedIn. And then educating and entertaining these audiences, so that at the point they’re ready to pick a new IT support company, yours is the first name in their mind.
Don’t annoy happy clients with poor communication
It’s baffling why most MSPs tolerate frankly weak communications from some of their team on the phone, and in tickets.
You’ll discover how to systemise effective client communication by getting your team to communicate in the most appropriate way to the person they’re dealing with. No more listening to their calls and cringing!
Get more tickets closed, more quickly
Sometimes staff increase the amount of work that needs to be done, to fill the time available. Your goal is to detect this and stop it, you can assess what technical capacity you actually have (and then sell it).
You’ll discover how to focus your support team on good ticket behaviour and how to get them to volunteer when there’s nothing to do.
Constantly add new MRR (monthly recurring revenue)
MRR is the best thing about running an MSP. It makes life so much easier! So you should be aiming to add new streams of MRR on a regular basis.
You’ll discover a stunning number of new services you can sell to your existing clients with very little impact on your technical team. And the best way to package services together, and position them.
Systemise upselling with strategic reviews for clients
If you can get even half of your clients to buy an extra service every year, the financial fortunes of your business will change for ever. Good upselling needs to be done systematically, in a way that doesn’t alert the client that you’re going to sell them something new. You’ll discover how to turn the whole business into a selling machine, in a way that delights clients; rather than annoying them.
Improve your net profit margins (and personal income)
We’ve all had at least one month where we worked our socks off… and were horrified to discover there was no money left for us at the end of the month. That sucks. And it kills your love for the business.
You’ll discover how to permanently boost net profit margins to either give you a greater personal income… or spend it on other people, buying back your time.
Get the most out of your staff (even the internal terrorists)
As much as we’d like to clone ourselves and do everything to our high personal standards, that’s the route to a stroke or heart attack.
You’ll discover how to get more out of your best staff, and fix (or fire) the worst. And no matter how difficult recruitment is, you shoudn’t be scared of your bad staff leaving… you should be scared of them staying!
Live your life fully as an awesome partner and parent
The definition of success is having enough time and cash to do what you want to do; and meaningful work to give you the sense of achievement.
You’ll discover the small tweaks that will give you an enviable work/life balance. Beautifully, when you get this right, it helps your staff do a better job (and be happier), and the business to grow faster and bigger.
This is bloody powerful stuff. And this is how we do it
There are 3 key components to MSP Mastermind
Every month: A boardroom mastermind meeting
This is at the heart of MSP Mastermind.
Every month we meet for a full day in central Milton Keynes (junction 14 of the M1, or 35 mins from central London on the train). It’s a 10am start, finishing between 5pm and 6pm. We have a private boardroom. Lunch and all refreshments is provided.
Coronavirus update: These meetings are paused until hotels are safely allowed to open and host meetings. Instead we’re having a 6 hour Zoom call once a month
Throughout the day, we get progress updates from each business in the room. We explore in detail how to speed up progress. You’ll learn as much from discussing other MSPs, as you will discussing your own.
This MSP Mastermind is structured to help you improve net profitability by tackling the small number of areas that make the biggest difference (the powerful theory of marginal gains).
“I find the meetings so energising! Just the ideas buzzing around the room. Brilliant!
"It really does work!"
MSP Mastermind group X
Tuesday 9th June 2020
Tuesday 7th July 2020
Tuesday 4th August 2020
Tuesday 8th September 2020
Tuesday 6th October 2020
Tuesday 3rd November 2020
Tuesday 1st December 2020
MSP Mastermind group A
Wednesday 10th June 2020
Wednesday 8th July 2020
Wednesday 5th August 2020
Wednesday 9th September 2020
Wednesday 7th October 2020
Wednesday 4th November 2020
Wednesday 2nd December 2020
2x implementation helplines
To really Get Things Done, you need access to someone who can answer your implementation questions, and remove any blocks to progress.
So every single week I make myself available to you for an hour.
You can drop in for a 121 video call to ask me any question you have about growing or marketing your MSP. In fact, anything at all.
The implementation helpline is scheduled on different days of the week, and at different times, so you have plenty of opportunity to access my direct help.
And if it’s not convenient, just drop me an email to schedule a 121 call that suits both our diaries.
“Paul really knows how to move your business to the next level. Within the first month, we had made major changes to the running of our business, leaving us to take a well-deserved holiday for a couple of weeks without even having to contact or be contacted by the office. What’s more, when we got back, staff had actually thought for themselves and everything was just running as it should.
“It’s just people of a similar mindset, sharing and discussing strategies and overcoming problems to ensure we get to our life goals. We have made some fantastic changes, which would definitely not have happened if it hadn’t been for Paul’s group.
“I have loved all of this – it’s been hard work and certainly puts your through your paces, but that’s why it’s so good and so totally important. If everything in life was easy, as they say, everyone would be doing it. Not everyone will do this, which is why you will be well ahead of everyone else in your game if you do.
"Paul will take you to where you want to be in your business and your life. Guaranteed. Just do it!”
Every day: Support from me and your peers in a secret MSP Mastermind Facebook group
Nothing beats instant feedback from people you trust. So you’ll benefit from daily contact with your new peer group on Facebook.
This is a secret Facebook group – no-one will be able to see you’re a member, let alone the content you write. This will give you a true sense of community with your new colleagues. And be a valuable resource as you grow your business.
In addition, every Friday you’ll discuss your wins from the week. It’s a great way to finish a working week, looking at the positives and celebrating it with a group of business friends.
This is exclusive and POWERFUL
Each MSP Mastermind group is strictly for 16 businesses only
This number is the perfect balance.
It’s a group big enough to give you a varied peer group. But at the same time each MSPs gets a high level of personal attention from me.
If there are currently no places available, please contact us to join the waiting list.
Tuesday group: Number of places left
Wednesday group: Number of places left
Critically, you are protected by two strong guarantees
Guarantee 1: Your competitors will be locked out
When you join the MSP Mastermind, you are guaranteed that none of your direct competitors will be in your group.
If one of your competitors is already in the group, then unfortunately we will not be able to accept you. You can ask to join the waiting list.
Guarantee 2: A return of at least twice your investment
This is powerful stuff. So powerful, that we guarantee that if you do the work, you’ll get the results.
Attend at least 10 of the year’s meetings, and implement the things you say you will. And we guarantee a return of at least twice what you invested. That’s a minimum. If you don’t get that return, Paul will work with you 121 at no further cost to you.
You don’t have to commit to anything until you’re convinced you’ll love it
Attend a trial day for just £497 + vat. Meet with Paul Green, and the other members of the group. And take part in a powerful and compelling boardroom Mastermind day. Plus you’ll benefit from a month of full MSP Mastermind membership, including the weekly implementation helpline, and daily Facebook group. If you don’t like it, you just walk away. If you do like it, choose from a 6 month, 9 month or 12 month membership. The longer you commit to, the lower your monthly cost (most people commit to 12 months).
Coronavirus update: Join us for just £99 + vat per month. Take part in the monthly Zoom calls + benefit from the unparalleled support from Paul and the group.
There’s no commitment until we can start meeting in person again – and even then you’re free to drop out.
Here’s what to do next
The next stage is to set up a 15 minute business growth consultation phone call with my business partner, MSP growth specialist Ben Smith.
We need to check that we’re not already working with one of your competitors. And you need to check your business would benefit.
Ben’s live calendar is below. Pick a 15 minute phone call time that best suits you please.
Remember, there’s zero commitment at this stage. You’re just discussing it